Research Rationale
For my music magazine the target audience I have chosen are aged between 16-19, this is because I am mostly surrounded by teenagers aged between this age range which makes it easier for me to conduct my market research. I will use this to my advantage as I can learn and understand what types of artists my target audience listen to and what conventions are most popular and liked, by knowing this information I will know what to include in my magazine as I know what things in a magazine appeal to my target audience.
To conduct my research I am going to make a survey either by asking questions to a few people and filming it or I am going to ask people to fill out the surveys in order for me to know what I should and shouldn't add in my music magazine. I'll also look at music magazines that are sold in supermarkets, corner shops and retail stationery stores to see what types of magazines are sold and what types of magazines consumers mostly buy.
After I have completed all the research that is necessary I will have shown how and why I have chosen to do certain things and why I haven't included certain things in my magazine.
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